Posted by TJ
on July 15, 2008, 8:44 am
206.222.171.33
CNBC (NJ) JULY 14, 2008
SPORTS BIZ
Anheuser-Busch: Will it continue to brew sports advertising?
By Darren Rovell
(Part of larger story)
Belgium brewer InBev has agreed to buy Anheuser-Busch for $52 billion. And the biggest question we have here at Sports Biz is, how much will this impact the business of sports? Or to some, how will this impact Super Bowl commercial watching?
This is what we know.
[BUD 66.87 0.37 (+0.56%)] spent $218,210,715 on advertising during sporting events in 2007. That made up 83.8 percent of their total TV ad spending, according to Nielsen Media Research and the SportsBusiness Journal. That $218 million topped the next biggest sports spender, Chevrolet, by $45 million.
How big of an impact does Anheuser Busch have on sports sponsorship? The only way I can affectively convey this is to run a partial list of Anheuser-Busch sponsored sporting events. Please remember, this is only at the corporate level. There are literally thousands of regional level deals.
Baseball
Official beer sponsor of Major League Baseball and 26 teams (Budweiser and Bud Light).
Basketball
Official beer sponsor of the National Basketball Association and 26 teams (Bud Light).
Official beer sponsor of the National Basketball Association in China (Budweiser) and Mexico (Bud Light).
BASS Fishing
Sponsor of Denny Brauer, 16-time winner on the CITGO Bassmaster Tournament Trail (Busch).
Sponsor of Kevin VanDam, three-time B.A.S.S. Angler of the Year, 2001 FLW Angler of the Year and two-time Bassmaster Classic Champion (Busch).
Outdoors
Sponsor of the National Fish and Wildlife Foundation, the National Shooting Sports Foundation, Ducks Unlimited, Quail Unlimited, Delta Waterfowl Foundation, Quality Deer Management Association, American Trapshooting Association Grand American, National Bird Dog Trials and World Shooting Complex (Budweiser).
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