The main trends in SEO in 2025 are shaping up around a deeper understanding of user needs, the growing role of artificial intelligence in search engines, and the increasing integration of content with technical and behavioral factors. Search engine optimization is no longer about simply “appealing to algorithms” — it is increasingly focused on real interaction with people. Google and other systems analyze not only the content itself, but also the behavior of users after they go to the site: how long they stay, what they read, what they interact with. This means that the quality of the page and its usability have become critically important.
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