“ Early on we understood Wolves -- or some variation of it -- was one of our fan favorites. As I've said all along, we take feedback from our fans seriously, and because of your interest in this name, we put Wolves on a list of options to explore fully. Once we began looking into Wolves, however, we became aware of a notable challenge: trademarks held by other teams would limit our ability to make the name our own. And without Wolves, variations like RedWolves wouldn't have been viable either for these and other reasons. Understanding the weight and importance of our team name, and excitement around other name options -- both internally and within our fan base -- we didn't want to risk going down a route that could be dotted with legal hurdles. The prospect of years of litigation wasn't something that we wanted you, our fans, to have to bear as you begin to embrace a new brand.”
33
Message Thread
« Back to index