His character in WWE is a "heel" (i.e., bad guy) - sounds like he'll be acting in character making the announcement.

I don't know why they have to do stuff like that. I guess it's for the 'entertainment' value, but I wonder how many tune in for that. I'm thinking that anyone watching the NFL Draft - you have to be a pretty hardcore football fan, and they would be more interested in who the pick is, hearing about that player, etc. As opposed to how much of an a** the person making the announcement can make of themselves...