They used some conflicting words, but I think what they meant was the "Nike Rivalry Uniforms" will be worn for the first home game against a division rivals.
The "Nike Rivalry Uniforms" will be a “community-inspired” uniform (whatever that means).
To me it looks like they basically did it be NFL media market size.
Year 1: Getting NYC and Los Angeles
Year 2: Getting Chicago and Houston (which apparently is the biggest AFC media market that doesn't share their stadium with another team)
https://www.acmepackingcompany.com/2025/4/30/24421300/green-bay-packers-news-nfl-rivalries-uniform-2026-nike
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