My guess is that when Policy took over and had his introductory meeting with the whole organization. He said something along the lines of this.
It’s been fun working with you guys but this is the year. We took a WR in the first round. We brought in a corner on defense. We will be getting a front line pass rusher for the d line. The Packers are all in this year. Every bodies job is on the line this year. We are all in and if we don’t succeed we won’t be just trotting out the same org next year. LaFleur coach your a$$$$ off. Gutsy bring in the best players. Ball make the cap sing the Packer fight song. All players are on notice. We give it everything this year or there will be changes.
Or s9mething like that.The whole organization seems to have a different energy this year. Kind of like they are fighting for their lives or at least their jobs.